HYBE's mysterious new sub-label ADOR has finally launched its first official girl group, NewJeans
Created by executive director Min Hee Jin - the artistic mastermind behind brands like Girls' Generation, SHINee, f(x), and EXO - NewJeans is made up of 5-members and will debut next month on August 1.
First, regarding the the group name NewJeans, director Min Hee Jin explained, "Popular music is a culture that is very close to daily life, just like the clothes that we wear each day. The name NewJeans carries the goal that the group will one day become icons of today's generation, just like jeans which never get old and which we want to wear every day, as well as another meaning, 'New Genes'."
While more details on NewJeans' debut mini album will be revealed soon
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